Greetings, fellow marketing professionals. My name is Umut, and I am thrilled to talk about social media strategies. As someone who has spent time working with different brands, I know how...

In the rapidly evolving world of social media, artificial intelligence (AI) has become far more than a futuristic concept. It is here, shaping everything from how we analyze audience data to the way...

Let’s be honest: in the alcohol business, you have to stand out or risk getting lost in the ever-growing sea of craft gins, artisanal whiskeys, and microbrew stouts. Consumers thirst (pun intended)...

Picture it: You, coffee in hand, stepping out onto a bustling Manhattan street at the crack of dawn—already the city hums with energy. Yellow cabs zoom by in a constant blur, steam wafts from subway...