Gen Z has grown up with the internet, social media, and video games. They are always connected and constantly searching for fresh, exciting experiences. Because of this, gaming brands see a huge...

Influencer campaigns in the health and wellness industry must follow certain rules to protect consumers. First, it is important to provide honest and accurate information. Influencers should not...

TikTok has quickly become the go-to platform for Gen Z, offering a space where creativity thrives through short, engaging videos. Unlike traditional social media, TikTok rewards originality and...

Measuring the long-term ROI (Return on Investment) of an influencer marketing campaign goes beyond tracking quick wins like likes, shares, and immediate sales. While these short-term metrics can...