VESPA CLUB
Our Client
Vespa
REGION
Europe
OBJECTIVE
Strengthen Vespa’s presence on social media and build a loyal, engaged community around the brand.
What We Did
Delivered content strategy, community management, paid social, and localized content tailored to the Vespa Lovers Club.
Building a Community for Vespa Lovers
Vespa is more than a scooter—it's a lifestyle, a symbol of freedom, and a cultural icon. To bring this spirit to the digital space, Pickle partnered with Vespa to design and manage a social media strategy that goes beyond content: we focused on creating a strong community around the Vespa Lovers Club.
Our role was to translate Vespa’s timeless charm into engaging digital experiences. We managed channels, curated content, ran paid social campaigns, and most importantly, created meaningful conversations with Vespa fans across platforms. The Vespa Lovers Club became a key communication platform, where riders and enthusiasts could connect, share, and celebrate their love for the brand.
From localized content to direct interactions, we made sure every message felt personal and every rider felt seen. Through smart content workflows and a dedicated community management plan, Vespa’s digital presence turned into a living, breathing space—just like the open roads their scooters ride on.
The main challenge was transforming a globally loved brand into a localized, community-driven experience. Vespa’s audience is passionate but diverse, and each market has its own tone, language, and expectations. Pickle addressed this by building a strategy centered around community management, creating custom content for each market, and designing a flexible system for daily engagement. This ensured that the Vespa Lovers Club felt authentic and exciting to every follower, no matter where they were.
10M+ total impressions generated through social media.
700K+ engagements across all platforms.
80% increase in direct messages and community interaction.
30% rise in follower growth after Vespa Lovers Club launch.
Successful lead generation support integrated into social workflows.
With a clear voice and community-first strategy, Vespa Club helped turn social media into a meeting point for riders, dreamers, and Vespa lovers everywhere.