VALORANT FAN ART
Our Client
Riot Games
REGION
Europe
OBJECTIVE
Engage the Valorant community with an art competition focused on creativity, loyalty, and community-driven content.
What We Did
Designed the campaign concept, managed community interactions, and activated social media with fan art storytelling.
Creativity Meets Community in the World of Valorant
Valorant is more than just a game. It's a world powered by its players. To tap into the creativity of this passionate audience, Pickle partnered with Riot Games to launch a community-driven fan art competition. The campaign invited fans to interpret and illustrate the essence of Fade, Valorant’s mysterious agent, through original artwork.
Our goal was to bring together Valorant fans in a shared celebration of creativity and connection. We built the campaign to encourage participation across platforms, combining smart creative planning with active community management. Every step of the competition – from launch announcements to content moderation and winner engagement – was planned to deepen players’ relationship with the game and the brand.
The competition not only resulted in hundreds of high-quality art submissions, but also sparked a wave of interaction, storytelling, and support within the community.
The main challenge was to ensure a smooth and inclusive participation process while maintaining the excitement and creative energy of the Valorant community. Pickle created clear guidelines, structured communication, and real-time interaction with participants. This helped to foster a space where players felt both free to create and connected to something bigger.
4M+ impressions generated across platforms.
700+ user-generated artworks submitted.
20K+ engagements from players and fans.
Strong community sentiment and renewed interest in agent lore.
By highlighting fan creativity and strengthening the connection between players and game lore, Valorant Fan Art became a campaign that lived in the hearts of its community.