UNBOX NOW
Our Client
Asmodee
REGION
Global
OBJECTIVE
Build a global social media presence with localized content and campaign-driven production across 8 regions.
What We Did
Developed global social strategy, created launch content, led localized campaigns, and managed photo/video production aligned with digital goals.
Gaming the World
Unbox Now is Asmodee’s new global identity for board gaming, bringing beloved titles under one brand. To support this ambitious launch, Pickle built and executed a cross-market social media strategy focused on consistent storytelling, localized creativity, and launch momentum.
Working across 8 global regions, we produced content tailored to each market’s tone and audience preferences. From scripting to shooting, every photo and video was designed with social platforms in mind. Our team not only created a unified visual language for Unbox Now, but also adapted it across geographies to keep the message relevant and engaging.
In addition to strategy and creative direction, Pickle led production efforts, managing lifestyle photo and video shoots that captured the spirit of board gaming—connection, fun, and shared moments. The result was a full-scale toolkit of assets ready for use in multiple countries and campaigns.
The biggest challenge was maintaining global consistency while adapting content for local audiences. Each market had unique expectations, cultural tones, and player dynamics. Pickle solved this by designing a modular content system with flexible messaging, ensuring global alignment without sacrificing local relevance. Production was planned centrally but executed with adaptability in mind—so each region got content that felt native, not generic.
20M+ global impressions across social channels.
900+ content localized and produced.
8 regions activated through regional strategies.
Global launch toolkit created for multi-market campaigns.
Increased global visibility and engagement across all platforms.
With strong visuals, smart workflows, and international coordination, Unbox Now Global brought the joy of gaming to digital life—tailored to every table, everywhere.