ST. IVES REFRESH
Our Client
Unilever
REGION
Europe
OBJECTIVE
Boost social engagement, localize brand storytelling, and support the launch campaign through tailored content and media strategy.
What We Did
Delivered social media content creation, ad localization, paid social strategy, and media asset management.
A Fresh Look for a Global Favorite
St. Ives is known for its vibrant, nature-powered skincare products. As part of the brand’s launch momentum, Pickle was tasked with reactivating and refreshing its social media presence in local markets. Our goal was to create a bold, youthful energy around the brand while keeping the global campaign narrative intact.
We supported the campaign by producing localized social content, managing paid ads, and adapting global creative assets for regional use. Every post, reel, and video was customized to reflect the visual language and tone of the core campaign while staying relevant to local audiences.
Our scope also included production planning, original photo shoots, and media strategy to ensure St. Ives showed up consistently across all touchpoints—visually fresh, digitally native, and always on-brand.
The main challenge was localizing a global campaign without losing its essence. St. Ives needed content that felt culturally relevant and visually aligned with international brand standards. Pickle achieved this by combining thoughtful production planning with content localization, ensuring a seamless blend of local relevance and global cohesion. Paid ads and media assets were also adapted with high attention to regional insights.
9M+ total impressions across launch period.
600K+ engagements across platforms.
150+ localized assets created and published.
35% increase in ad performance through tailored targeting.
Consistent brand presence across all regional channels.
By combining fresh visuals, local insights, and smart distribution, St. Ives Refresh gave the brand a strong, modern voice in social—turning attention into action.