REEF SURFSIDE
Our Client
Reef
REGION
Europe
OBJECTIVE
Build a strong creator and ambassador network to increase brand visibility, authenticity, and community engagement within the surf and beach lifestyle space.
What We Did
Managed full-scale influencer strategy, creator partnerships, ambassador planning, paid social, surf school sponsorships, and retail activation.
Where Creators and The Coastline Meet
Reef is a brand rooted in surf culture and beach lifestyle. To help Reef stay connected to its audience, Pickle designed and managed a creator-first strategy that brought together professional surfers, lifestyle influencers, and passionate content creators.
Our approach went beyond short-term campaigns—we helped Reef build lasting relationships through brand ambassador programs, product seeding, and real-world collaborations.
From managing influencer content and coordinating paid social campaigns to sponsoring surf schools and planning retail activations, our work helped Reef show up wherever the beach-loving community lives and breathes. Each creator partnership was carefully selected to reflect Reef’s values and visual identity—authentic, free-spirited, and close to nature.
The challenge was to find the right mix of visibility and authenticity. The surf and beach community is highly passionate and values genuine connection over polished advertising. Pickle approached this by creating a long-term ambassador structure, aligning the brand with real athletes, local surf communities, and creators who already lived the lifestyle. Combined with smart media planning and community engagement, we helped Reef turn everyday content into meaningful brand presence.
12M+ total impressions through influencer content and campaigns.
400K+ content pieces created across all platforms.
50+ creators and athletes activated in key markets.
2+ surf schools partnerships launched.
Successful retail integrations at select coastal sales points.
With its roots in the waves and its message carried by creators, Reef Surfside became more than a campaign—it was a way of living, shaped by sun, salt, and stories.