Description.
Pickle Social collaborated with NERF to create a competition where teams consisting of NERF Games esports players, national athletes, and lifestyle content creators compete to achieve the highest score. In this campaign, our objective was to increase the brand’s popularity among its young target audience, engage with young people interested in esports via Twitch, and boost interaction and sales by inspiring them through additional campaigns and competitions. Our services included creative strategy and direction, channel and asset management, paid social advertising, full-service influencer campaign management, sourcing top-performing creators, managing influencer ads, product seeding and distribution, creative concept design, pre-production planning, vertical video optimization, and YouTube channel management.
CLIENT
Hasbro / NERF