Humm Organic

Pickle Social collaborated with Humm Organic, the beloved organic snack brand for children, to implement a strategic shift on social media. Our services included creative strategy and direction, channel and asset management, paid social advertising, community management, sourcing top-performing influencers, product seeding and distribution, creative concept design, pre-production planning, and lifestyle content production. The objective was to highlight new content through lifestyle content production and increase reach through paid social advertising, thereby enhancing brand awareness and boosting sales.