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Case Study

MG ELECTRIC

Our Client

MG

REGION

Europe

OBJECTIVE

Support MG’s shift to electric mobility by building local social strategies, driving awareness, and boosting lead generation.

What We Did

Developed local social media strategies, managed paid social campaigns, executed influencer marketing, and supported EV-focused events and activations.

Charging Up the Social Roadmap for MG 

As MG embraced its electric transformation, Pickle helped power the journey by designing and executing a comprehensive local social media strategy. With a focus on digital storytelling and engagement, our goal was to help MG connect with a new generation of drivers through content that reflects the future of mobility. 

We supported MG with paid social advertising, content localization, and tailor-made workflows built around the EV message. Additionally, we activated a range of influencers who created authentic stories about their driving experience with MG electric vehicles—helping to bring the brand closer to real people.

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From product launch campaigns to local test drive events, our team worked across content, planning, and on-site communication to make sure every interaction—both online and offline—felt consistent and connected.

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Challenge

MG's shift to electric mobility required a fresh tone, a modern message, and regional flexibility. Each market had different levels of EV readiness and audience expectations. Pickle addressed this by designing region-specific strategies and adapting content to reflect local interests. Influencer marketing and live event content helped turn digital communication into tangible experiences that resonated with potential drivers.

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Results
14M+ total impressions through organic and paid campaigns.

650K+ total engagements across all regions.

40+ influencers activated with localized content.

10+ EV-focused events supported with social coverage.

Significant lift in lead generation and brand consideration metrics.

With a focus on relevance, reach, and real connections, MG Electric helped define how the future of driving could be communicated through social.