LPS VIBES
Our Client
Littlest Pet Shop
REGION
Europe
OBJECTIVE
Showcase the colorful world of LPS through social-first lifestyle content and build fan loyalty across social platforms.
What We Did
Created and executed a full lifestyle photo shoot, designed a social media content plan, and managed paid ads and community engagement.
Playful Worlds Brought to Life
Littlest Pet Shop is full of color, imagination, and personality. To bring this universe into the social space, Pickle designed LPS Vibes, a lifestyle-driven campaign that captured the spirit of LPS through photo-led storytelling and engaging content planning.
Our work included a full-scale content shoot where the LPS figures were styled, photographed, and presented in playful, real-world settings. These visuals were then transformed into social-first content formats like Reels, carousels, and story sets, each designed to connect with fans and highlight the characters' personalities.
In addition to content production, we developed a paid social strategy and community management plan to support reach and engagement. Every element of the campaign was built around the LPS tone, fun, energetic, and full of charm.
The challenge was to elevate toy content into lifestyle storytelling while maintaining authenticity and excitement. Each character needed to feel alive and part of a larger universe that fans could engage with. Pickle approached this by blending detailed visual planning with social media insight, ensuring content that was both creative and high-performing.
11M+ total impressions across campaign content.
500K+ engagements across social platforms.
200+ photo and creative assets created.
Significant increase in fan interaction and content shares.
Stronger emotional connection built with core audience.
With its bright energy and fan-first tone, LPS Vibes turned characters into icons and social media into a world of playful storytelling.