LOVE SUPERGA
Our Client
Superga
REGION
Europe
OBJECTIVE
Connect with a younger audience and establish Superga as a must-have everyday fashion staple.
What We Did
Launched an influencer-driven activation with product seeding, creative content, and digital engagement strategies.
Everyday Style with Superga
Superga has been an iconic sneaker brand for decades, but to stay relevant with younger consumers, it needed a fresh approach to digital engagement.
Pickle partnered with Superga to develop an influencer-led campaign, Love Superga, that positioned the brand as a go-to choice for daily wear.
The goal was clear: make Superga a favorite among young trendsetters by leveraging authentic, relatable content. We collaborated with a diverse group of influencers, from fashion-forward creators to lifestyle influencers, ensuring the brand seamlessly fit into everyday wardrobes.
Through a mix of product seeding, creative storytelling, and digital-first strategies, we helped Superga solidify its place as an essential sneaker for modern style.
MUST-HAVE Item
The key challenge was shifting Superga from a heritage sneaker brand to an aspirational, must-have item for a younger demographic. While Superga had a strong reputation, it needed to be seen as a fresh, everyday essential that aligned with Gen Z’s lifestyle and fashion preferences. Pickle carefully curated influencers whose personal style matched the brand’s effortless aesthetic, creating content that felt natural, engaging, and aspirational.
The images featured on this case page are part of the global campaign visuals and were not produced by Pickle.
12M+ total impressions across influencer content.
600K+ engagements on social media.
100+ influencers activated for the campaign.
67% increase in brand affinity among young consumers.
4.5M+ video views across platforms.
By blending influencer partnerships, creative content, and digital storytelling, Love Superga successfully strengthened its connection with younger audiences. The campaign not only elevated the brand’s presence but also made Superga a go-to sneaker choice for a new generation.