Amsterdam’s influencer scene is booming, and many creators are looking for guidance in navigating brand deals, creative development, and long-term career growth. Partnering with a specialized talent agency can help influencers sharpen their personal brand, establish productive relationships with sponsors, and free themselves from administrative burdens. In this article, we will explore six stand-out agencies in the Dutch capital, each offering distinct advantages for content creators. We will start with Pickle, then cover We Are Era, IMA, For You Agency, Scooperz, and LIV The Agency.
While some influencers thrive on a DIY approach, many eventually seek professional support. Talent agencies play a pivotal role by:
Further Reading: If you are interested in understanding what brands look for in creators, see our How to Find the Right Influencer for Your Brand. Although aimed at businesses, it sheds light on key factors influencing brand partnerships.
We begin with Pickle, an Amsterdam-based agency (with additional operations in London) that merges creativity, data-driven insights, and in-depth knowledge of influencer marketing. Pickle’s primary goal is to help influencers establish meaningful, authentic relationships with brands—while ensuring the partnerships produce measurable results.
Curious About Results? For an overview on how agencies measure campaign outcomes, see our guide on How to Measure Influencer Marketing ROI. It breaks down important metrics and tactics for tracking real-world impact.
Formerly known as Divimove, We Are Era has a solid reputation throughout Europe. They represent a diverse range of influencers—from gaming streamers to lifestyle vloggers—and maintain a significant presence in Amsterdam. Although they serve multiple countries, We Are Era invests heavily in the local Dutch market, connecting creators with companies spanning tech, travel, and consumer goods.
IMA has been a significant player in Amsterdam’s influencer space for several years, bridging the gap between brands and creators across various social platforms. Renowned for its full-service approach, IMA assists with campaign ideation, creative direction, and performance analytics. They work with both global and niche brands, opening up a spectrum of collaboration possibilities for influencers.
For You Agency focuses on a personalized approach, curating brand partnerships that resonate with an influencer’s unique identity. The agency has its roots in Amsterdam but often ventures into international campaigns, especially when it sees a strong match between creators and multinational brands. Influencers in niches such as health, wellness, travel, and green tech often find a welcoming environment at For You Agency.
Scooperz stands out for combining influencer marketing with a broader suite of digital services such as social media management and paid advertising. Although not solely an influencer talent agency, Scooperz does maintain a network of creators who want to expand their brand reach and content distribution. By integrating social advertising, they help influencers’ campaigns gain additional traction, enhancing both visibility and revenue potential.
Learn More: If you’re striving to cultivate audience trust in promotional campaigns, see our guide on How to Build Trust with Influencer Audiences. It discusses fostering genuine relationships between influencers, brands, and followers.
Lastly, LIV The Agency prides itself on being a boutique-style operation that values personal connections. They keep a relatively small roster of influencers compared to larger agencies, ensuring that each client receives in-depth attention. If you prefer a close, hands-on relationship with your talent manager, LIV’s intimate structure may appeal to you.
Selecting the right agency is a personal choice, influenced by your style, follower demographics, and professional ambitions. Here are some considerations to guide you:
Dig Deeper: If you want to refine your approach to pitching and brand collaborations, see our Step-by-Step Guide to Successful Influencer Campaigns. Even though it targets brands, it clarifies how marketing initiatives are structured—knowledge you can use to your advantage.
Amsterdam’s influencer market is flourishing, with multiple agencies competing to help content creators flourish. Pickle leads the charge by combining data analytics, contract expertise, and local-global reach, ensuring your influencer journey aligns with your career vision. Meanwhile, established players like We Are Era, IMA, For You Agency, Scooperz, and LIV The Agency each bring unique strengths—from specialized niches to integrated marketing solutions.
When choosing an agency, weigh your specific needs: do you prefer a large network with global campaign opportunities, or a hands-on boutique experience? Are you primarily focused on brand deals, or do you also need creative development, analytics, and legal advice? By answering these questions, you can confidently pick an agency that can propel your influencer career to new heights.