FRANUI MOMENTS
Our Client
Franui
REGION
Europe
OBJECTIVE
Build brand awareness and create crave-worthy content to support retail visibility and engagement across digital channels.
What We Did
Designed a social media content strategy, managed influencer marketing, and executed photo and video production for digital campaigns.
Turning Chocolate & Berries into Craveable Content
Franui is known for its signature frozen chocolate-covered berries. To help the brand grow in digital spaces and connect with new consumers, Pickle created a sweet blend of content and influencer strategy. We focused on highlighting Franui’s unique appeal in formats that were fun, mouthwatering, and built for shareability.
Our approach included lifestyle photo and video production tailored to social platforms, seasonal campaign planning, and influencer collaborations to spark word-of-mouth. Each visual asset was crafted to bring out the sensory joy of eating Franui, positioning it as a small indulgence that fits perfectly into everyday moments.
The challenge was to stand out in a saturated category where visuals drive desire. We needed to capture the essence of the product while aligning with the brand’s tone—premium, playful, and high quality. Pickle brought this to life by managing creative production with precision, selecting the right creators, and shaping a content strategy that prioritized emotion, appetite appeal, and visual identity.
8M+ total impressions across campaigns.
400K+ engagements through social content.
8 influencers activations across key markets.
Increased product visibility at retail through digital-first storytelling.
With taste-driven visuals and a strategic digital presence, Franui Moments brought the brand closer to consumers—one bite at a time.