CROCS FASHION
Our Client
Crocs
REGION
Europe
OBJECTIVE
Increase brand visibility through influencer partnerships.
What We Did
Managed an always-on influencer campaign with product seeding and content creation.
Bringing Crocs to Life
Crocs is known for its comfort and unique style, but to stay relevant, it needed fresh ways to connect with audiences online.
Pickle partnered with Crocs to create an influencer campaign that was fun, engaging, and highly shareable.
The goal was simple: show how Crocs can be a bold fashion statement. We worked with a mix of lifestyle, fashion, and entertainment influencers to create exciting content that resonated with different audiences. Each influencer brought their personal style to the campaign, making Crocs feel fresh and relevant across social platforms.
With ongoing influencer collaborations, product seeding, and high-quality content, we helped Crocs grow its online presence and build a strong community of fans.
Changing The Way People See Crocs
The biggest challenge was changing the way people see Crocs. Many know them as comfortable shoes, but we wanted to highlight their bold and expressive side. The campaign had to feel natural but also align with Crocs' brand message. Pickle solved this by choosing influencers who naturally fit with Crocs' fun and creative image. This way, content felt real and engaging, while still promoting the brand in the right way.
10M+ total impressions across influencer content.
500K+ engagements on social media.
300+ influencers activated worldwide.
90% positive sentiment from audiences.
5M+ video views across platforms.
Through influencer partnerships and creative storytelling, Crocs reached new audiences and strengthened its position as a trendsetting footwear brand. The campaign not only increased visibility but also reshaped how people see and wear Crocs today.