BIBIGO X SG2
Our Client
bibigo
REGION
Europe
OBJECTIVE
Activate the Squid Game Season 2 sponsorship through an influencer campaign that resonates across European markets.
What We Did
Managed end-to-end influencer campaign including talent discovery, contracting, content direction, financing, and PR gifting.
Where Korean Flavor Meets Global Culture
bibigo teamed up with Squid Game Season 2 to create a high-impact cultural moment. To bring this partnership to life, Pickle managed a full-scale influencer marketing campaign tailored to audiences across Europe.
The goal was to build awareness, connect bibigo with entertainment-driven audiences, and maximize visibility around the sponsorship. Our scope covered the entire process. From discovering creators who matched the tone and energy of both bibigo and Squid Game to negotiating contracts, managing timelines, overseeing content delivery, and handling payments, every detail was managed by our team. We also led PR gifting efforts, developing themed kits that connected bibigo products with the world of Squid Game, generating buzz and authentic content across channels.
The campaign required alignment between two powerful cultural icons. Influencers had to authentically represent the Squid Game theme while integrating bibigo’s brand identity. Pickle solved this by curating talent with shared creative values and giving them flexible content guidelines that encouraged authentic storytelling. Logistics across multiple countries added complexity, which we handled through a centralized campaign workflow and tight coordination.
22M+ total impressions across influencer content.
900K+ engagements across all channels.
50+ creators activated in 4 countries.
100+ PR kits delivered with custom packaging.
Wide cultural reach supporting the Squid Game Season 2 sponsorship.
With creative talent and campaign scale, bibigo x SG2 became a standout activation that blended food, fandom, and storytelling into a powerful moment across Europe.