BABY ALIVE PARTY
Our Client
Hasbro
REGION
Europe
OBJECTIVE
Create excitement around the Baby Alive Party event and boost brand engagement through influencers.
What We Did
Managed a full-scale influencer campaign, event communications, product seeding, and high-impact content creation.
Bringing the magic of Play
Baby Alive is all about creativity, nurturing, and fun. To amplify the brand’s presence and build excitement around the Baby Alive Party, Pickle designed and executed a dynamic influencer activation.
The event was more than just a celebration—it was a moment for kids and families to experience the magic of Baby Alive in an interactive and engaging way.
We worked with top content creators, family influencers, and parenting bloggers to ensure maximum visibility. The campaign combined product seeding, engaging storytelling, and a well-planned event strategy to bring Baby Alive to the forefront of digital conversations.
From pre-event buzz to real-time coverage and post-event content, we ensured that Baby Alive Party remained a topic of excitement across social media. Influencers shared their experiences through Instagram Reels, Stories, and YouTube vlogs, bringing their audiences into the celebration.
The key challenge was making Baby Alive Party stand out in a crowded market. We needed to create an event that was not only fun and interactive but also shareable. Pickle selected the right influencers who could authentically connect with their audiences and tell engaging stories about the experience. By curating a mix of parenting, lifestyle, and toy-focused creators, we made sure the content was both relatable and inspiring.
7M+ total impressions across influencer content.
200K+ engagements on social media.
35+ influencers participated in the campaign.
85% positive sentiment from parents and families.
By blending influencer partnerships, strategic event planning, and engaging content, Baby Alive Party successfully captured the hearts of families and strengthened the brand’s presence in the market.